These are my opinions and observations on this, and a few other things. Nothing more.
For my on topic portion:
This cartridge is "The new shiny". I believe it has its best chance of success because Hornady introduced it.
Hornady put out the Creedmoor, and just look how it took off. Someone knows what they are doing over there.
If you're gonna sell hip waders to a well digger, you better have a pretty good pitch.
There are a few favorable things that need to happen for this cartridge to really take off.
It needs brass support for the reloaders, ammo support for the shooters, someone to pick up manufacturing the rifles, and most importantly, some really good advertisement and marketing, focusing on strengths, and getting the masses to buy into it. From what I've seen over the years, Hornady might be able to pull this off, too.
Hornady is second to the plate with their 6.5 and their .30, and I'm willing to bet they have learned allot from Nosler's attempt with their 26 and 30.
Being second to bat isn't always a bad thing.
Kind of strange watching the bullet manufacturers slide into the roles previously held by Remington and Winchester. Those 2 companys used to battle for market share over calibers constantly.
Hornady makes mistakes like any other company out there, people are fallible after all, and their company is made up of people after all.
Allot of Hornady's products are sound, I've seen them come up with new and innovative ideas before, and I've seen what happens when there's issues with their innovation. They seem to have a finger on the pulse of the shooting community,and an eye on the future. I've seen them step away from proven performers to push innovative advancements.
And remarkably, they do this keeping cost down to their consumer, US!
It's like they KNOW we're all a bunch of finicky tightwads that want the best at a bargain...
Now, as far as their brass goes, I will relate my recent personal experience.
I bought a new Savage 338 Lapua Magnum, and after looking at the cost of factory ammo during my research, I knew I'd be reloading for it. The big box store only had Hornady brass available in that caliber, it was reasonably priced, (did I just say that about 338 LM brass?) so I picked up a box of 20, and some Hornady 250 gr bullets. I started searching for loads on the internet, and ran across nothing but HORROR stories of Hornady 338 LM brass sticking in Rifles, how soft it was, etc. Some of what I read were specific to Savage 338 LM. About now I'm wondering how big my mistake is going to be.
Well, I already had bought the brass, bullets and rifle, so I load up and take it out. FLAWLESS function, smooth extraction, ejection, and accurate results, So I go back to the reloading bench, primer pockets are just fine. Ended up working up 2 different loads with that brass. One for a 250 gr going 3000 fps, and one for a 300 gr at 2800 fps. Not a moment of disappointment after that initial ohh (shoot) moment. I still resolved to investigate other sources of brass, and I did. And when it came time to purchase that brass, I bought the Hornady again.
3 main reasons, and one selfish one.
Cost.
Availability.
Positive personal experience.
I don't have to work up another load in different brass that has less volume.
So, moral to the story? I don't know, maybe "Be careful taking advice on the internet from someone who has an axe to grind"?