Not sure they are worth the 'hype' but to me they are worth the money. Easy to tune, good wound channels with a small diameter of deep tissue bruising, and always available. There are a lot of bullets that kill just as well and a lot of bullets that will manage a better BC if that is a concern for your application. What I really appreciate about the Hammers besides the ease of load development is they have shown VERY consistent terminal performance across a fairly wide range of calibers, bullet weights, and impact velocities. I have not been overwhelmed or underwhelmed by tissue damage or seen anything but a straight wound track yet.