Zeiss Do’s & Don’ts Memo

[CMP70306]

For one, you are assuming that they are telling their staff not to post their own pictures to their official company social media outlets to promote zeiss optics when it could be simply be to tell them not to use some stock photo to advertise their products. I went to the zeiss hunting facebook page and they advertise their optics. I don't see anywhere that staff are posting their personal experiences so I don't think that is what they are referring to. As for their long range optics, they don't advertise it as tactical. They advertise it for long range competition as well as long range hunting.

I think the memo is probably true but could have easily been sent out 10 years ago.

The "Pro staff" referenced in the post would constitute people that are sponsored by or receive products from Zeiss for marketing purposes. Basically Zeiss pays them in either money, equipment or both for them to promote their product on their own social media pages.

The post directly mentions that it was sent to Pro staff members this week by Zeiss and that they followed up with someone who works at the company to confirm it's authenticity. That memo implies that Zeiss does not want to be associated with anything in their "Don't" category and does not want any of it in their marketing.

 

[JimFromTN]

The "Pro staff" referenced in the post would constitute people that are sponsored by or receive products from Zeiss for marketing purposes. Basically Zeiss pays them in either money, equipment or both for them to promote their product on their own social media pages.

The post directly mentions that it was sent to Pro staff members this week by Zeiss and that they followed up with someone who works at the company to confirm it's authenticity. That memo implies that Zeiss does not want to be associated with anything in their "Don't" category and does not want any of it in their marketing.

The post mentions prostaff members. The memo does not. All we are seeing is a 2nd page of a memo that was sent out. If they had posted the entire memo we would know who it was directed towards and we would have more context as in they are explaining why they are sending the memo out. Might even have a date of when it was sent out. When this occurs, its obvious that there is a less than honest agenda behind the post. I suspect its an attempt to create division and promote a cancel culture.

 

[jbs2014]

Kind of funny that Zeiss may or may not be bit squeamish about having there products pictured with ARs and anything "tactical" when they had no problem equipping the Nazis and having their company logo next to a swastika.

 

[Deleted member 48126]

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It would be helpful if they published the entire memo. With letter heads and an introductory paragraph like most memos to put things into context.

 

[JimFromTN]

For some reason, this reminds me of the days before social media. Back in the mid 90's before social media existed, people were limited to forums and emails. People would send out emails to everyone in their address book to try to start an argument or provoke outrage. A few people would respond while others would plead to have their names taken off the email string and never be emailed again. That never worked. I remember receiving an email that the intent was to outrage. They took a few lines from some politician's speech and sent it out. It sounded really bad and the email was successful in outraging some of the readers. I was outraged but then I went out on the internet and looked up the speech. When I read it in its entirety, not only was it nothing to be outraged about, I actually agreed with what they were saying. I responded to the email by simply posting the entire speech which outraged some of those who wanted to be outraged because the original email supported their beliefs.

 

[jbs2014]

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It would be helpful if they published the entire memo. With letter heads and an introductory paragraph like most memos to put things into context.

Yes it would.

I wonder if Johnny B is going to talk about it on his YouTube channel?

You go to optics planet and other vendors and you can see Zeiss optics clearly designed for CQB for sale. Hard to imagine the V6 on a fudd gun.

But you look at the "sustainability report" where they blather on about muh climate change and other assorted crap and it does lend a bit of credibility to the rumor
Source:

https://mamcache.zeiss.com/314_1643353749651.original.html

Hard to tell either way. If true it sucks, Zeiss has been in the optics game for a while and despite their interesting past associations they have made some interesting things over the years. It would be unfortunate for us to lose that expertise and infrastructure.

I still wouldn't mount one on my .408

 

[WildRose]

So it looks like Zeiss sent out a memo to their pro staff dictating what they should and shouldn't do in regards to posting on social media promoting their optics.

View attachment 339838View attachment 339839

Considering Zeiss Optics include far more than hunting optics I really fail to see where there's anything to be bothered by here.

A hell of a lot of people, potential Zeiss Customers are offended by such images and they aren't in the business of offending current, or potential customers.

Their own hunting optics material shows trophies and tasteful imagines of dead critters in the field minus of course blood and gore.

Their show which I used to watch on the Outdoor Channel managed to show all the best of their hunts while also avoiding blood and gore.

We're getting a little too easily offended here I think.

 

[WildRose]

ZEISS Hunting

The world of hunting has always held a certain fascination. ZEISS products have been giving hunters the confidence for any hunting situation.

www.zeiss.com

I fail to see anything here that we should as individuals or a group be upset over.

 

[WildRose]

If you look at the way it was worded, military colors/camo, it obviously has to do with tactical. Just because you make donuts doesn't mean you have to put cakes in your advertisements just because it all has to do with baking and you don't want to upset those people who eat cakes.

Also, how many scope manufacturers display dead animals on social media? Should we not buy their product if they don't display dead animals on their website? I own at least a half a dozen different manufacturers of scopes. Should I go out to all their websites and make sure they have dead animal pictures and tactical pictures on them and if they don't, get rid of the scopes? The whole reason the memo, true or not, was posted was to create division and try to get people on the cancel culture bandwagon. I am sick of this pettiness and I choose not to be offended and play along.

Animal hides and skins are camo too, let's not be ridiculous.

 

[JimFromTN]

Animal hides and skins are camo too, let's not be ridiculous.

Used by the military?

 

[Hogbreath55]

IF this memo is true. We don't know it's validity.

Validity is seriously in doubt IMHO. If a letterhead were attached, and some lead in conversation prefaced this portion of the memo, i would more likely accept it as real. My .02

 

[Bucklowery]

So it looks like Zeiss sent out a memo to their pro staff dictating what they should and shouldn't do in regards to posting on social media promoting their optics.

View attachment 339838View attachment 339839

I liked their scopes and I am glad I am not in their pro staff. If it is true . I am sure they have their reasons

Buck

 

[Bucklowery]

where is the OP no more info?


Buck

 

[CMP70306]

where is the OP no more info?


Buck

They did have another post about it today.

The next slide was an older post of them recommending Zeiss back in August of last year.