As a European shooter, it astonishes me to hear such criticism of a cartridge that has clearly been a fantastically successful new product development by the US firearms industry.
Despite being a long-time user of Remington rifles, the 260 introduction looked to me like a lazy, half-baked effort that lacked both ambition and imagination. Ignoring the success of both the 6.5x55 and 6.5-284 as long range target/hunting rounds, using long, high BC bullets, Remington's vision for the 260 seemed to be little more than a 'mild mannered' deer cartridge, half way between the 250 and 270 calibres, with bullet weights to match.
Consequently, they took the 308 case, changed nothing and gave the barrel a twist rate that limited it to mid-weight bullets. The design was more-of-the-same and it delivered more-of-the-same.
By contrast, Hornady spotted the massive paradigm shift that occurred in rifle shooting after the two Gulf Wars – from power towards long-range accuracy. They realised that excessive recoil limits consistent accuracy, and had already collaborated in significant developments to optimise cartridge efficiency (via the 30TC and Ruger Compact Magnum projects). By working with target shooters, they had already developed long, high-BC bullets in their A-Max range, and understood the need for fast twist rates to stabilise them.
Above all, they were willing to change every aspect of the traditional short action case; length, taper, shoulder – even reducing the powder capacity, in the single-minded pursuit of their goal – a supremely accurate, long-range, dual-purpose cartridge.
In other words, they had a clear vision, made bold choices based on solid Research & Development, and produced a truly distinctive product. Their one really smart bit of marketing, was to offer first class ammunition at very competitive prices, so that everyone who tried the new cartridge had a great experience. As a result, huge numbers of US firearms users are shooting more accurately and demanding more of their equipment, which has unlocked an explosion of innovation in the rifle industry to create economical, accurate rifles.
How can anyone criticise what Hornady have brought to the US firearms market with the Creedmoor?