I did a little reading into this. Here is my take/ opinion. I think Rinella is a fantastic advocate for pro hunting, he is well spoken, great with words and delivering the message that helps other non-hunters understand our side and why we hunt etc. he is advocating now more than ever in regards to 2a, public land access, not using public lands for mining. He isn't the bad *** backcountry guy but I think he's the advocate we need. I am glad he is out there. I get what you're saying, but it's business. Possibly reaching out to the other side will help promote Steve's initiative in growing the sport and help make our issues known. Side note: Chernin also invested in barstool sports, cameo, Twitter, pandora, etc. i think it's more of an investment for Chernin than it is for Chernin to influence his thoughts and political views on the meateater group and have them portray their mindset differently.
That's my take at least. I'm partial toward Steve and I ultimately think he's great for the industry as a whole.