I've followed Apex for a long time. I text with the owner fairly regularly.
Yes, he started out by producing and offering what fits a more common use. It only makes sense to do that. He's working on pushing out options that cater to true longer range with heavier higher BC options, and has some new options out now. He has much more already designed and planned, they're just not all released at once.
His first Gen Afterburners beat out many of the competitors regarding BC, but another thing to consider is how they perform terminally in comparison to others as well. It all comes together.
Mark (the owner) hasn't been in business as long as many of his closest competitors yet. He's releasing things as he goes to keep ahold of costs and the ability to keep going. Just keep an eye on him though as he releases more bullets that will indeed compete with all the other options others have, and they will satisfy the points you make.
My point was just that Apex is offering options that
@JTH was asking for, and will only be producing more and "better" options. Even the ones he has out currently compete very well with their particular competitors within the same class.
I'm sure all the companies out there will continue to make evolutions and put out new and better bullets as well.