It maybe be cheaper to produce mono bullets straight vs heeled, but clearly on the lead side of things healed is produced cheap.
I'd actually argue that it's gonna take more factors than just being picked up by the conglomerate that is cci/rem/fed. The 17 hm2 had pressure issues and could not be straight barrel swap adopted. It really curtailed it's adoption, and it had 3x companies jump on production. The 17 wsm was initially hamstrung by lack of available platforms. It took years for non b mag options to surface, as well as a single source of ammo.
For this to work it's going to have to work in current production rifles, have readily available ammo, multiple companies adopting it, and have no quirks in cross pattern adoption.
Personally it does nothing, including non toxic varmints, that practically appeals to me. Nothing my 17 hm2, hmr, wsm, 22 wmr or 22lr doesn't have covered. I'll still get one to try as my 591 and 17 Aguilla barrel need company....
I'd of loved to see 20 cal rimfire, but on a bigger casing.