Oh, there is definitely some jumping on or piling on by the end distributor,
especially at Brownells lately. If you will note, Powder Valley and Precision Reloading and a few other retailers usually have more reasonable pricing on primers than Brownells, Midway, and lately even Natchez has gone rogue.
You can find BR2's for $139 a few places but $170 at others.
You will see CCI #34s for $99 in some places and $139 in others.
That's a sure indicator that there is certainly some piling on at the retailer level. But then, we don't know if all retailers get the same deal from CCI either do we? All I know is $170 primers plus hazmat and shipping is not sustainable, good or anything. Its just wrong. Something is rotten.
I usually have to depend on Powder Valley to get a more fair deal.
That means waiting many times.
So, yes, Vista has some company, but even if their whole sale price is still $100 or $125, things are still out of whack.