I own three Weatherby mark V . The .270 Weatherby Mag was purchased new in 1979 , the 300 Weather mag was purchased used from the gun shop I used to work in, and the third is my Weatherby Ultralight, in 270 Win. Purchased used from Gander Mtn . My hands down, go to, favorite Deer rifle. They all shoot very well with handloads. When I was selling Guns in the gun shop, most first time hunters were usually asking for " a Good ,Cheap rifle". We sold many , many Remington ADL's. The Weatherby's were considered ,by many, to be for just the 'Rich Guys" . Ammo was expensive , Striker One ; all the cartridge's back then were labeled Magnum, so they were thought to "Kick hard " Strike two; and the fancy shaped stock, in High Gloss finish was just to outrageous , for many hunters. It was often nearly double the price of the Win Model 70 , or the 700 BDL, or the Ruger 77. The first time hunter often brings in his expert uncle, who at some point says " I get a deer every year with my Remington , you don't need that fancy S@#% t . So we sell another ADL, in .308 or 30 -06 . IMHO, for those who appreciate quality , Weatherby is an excellent rifle, with fine fit and finish, and great accuracy, and great customer service department. I have completely enjoyed mine, for many years .