Quite a few of my rifles are obsolete, so reloading is the only option. Now, I could have custom ammo made, and have looked at that but, $120/20 is a little pricey. But for the most part, I feel you have a better connection to your rifle/pistol/shotgun when you reload, as you have taken the time to find the best that combo that best suits your needs, and not just a brand/model that shoots well.