This gets talked about a lot, but I've not seen this type of marketing in real life ever. Just see people saying it exists and how frustrating it is. Where is hornady telling people they don't have to zero their rifle?It's so good you wouldnt even have to practice. You could show up at a match and win, heck you wouldnt even have to zero your rifle. Point and shoot, hit the steel and step up on the podium.
Maybe this is gun counter salesmanship? I try to spend as little time in gun stores as possible in attempt to retain as many brain cells as I can. Same as not talking to people at the range