I'm intrigued enough that I'll watch along.
I think the Sherman line of cartridges stand up well enough on their own merits. The trouble is when loyalists, with good intentions, start to pad the numbers to make them look even better. If I had a Tikka action sitting around and wanted to put it to good use, the Sherman Mega would be a worthwhile consideration. It would never be 300 PRC/30 Nosler/300 Win Mag, but it would still perform well. Some folks just need to push the limits of safety and common sense. That's fine as long as that information is shared around people who can either identify when the numbers don't add up, or know that the performance presented is at the very edge of sanity.
RIfle cartridges always remind me of trucks. You'll see an ad that a new F150 has a towing capacity of 13,000#, so a guy will think that he's good to pull a 13K trailer like it's nothing. And there's no doubt that the truck is capable of pulling that load when all the right parameters are met. That doesn't make it a good idea to do that all the time or without taking all the appropriate steps to ensure it's safe (tire quality and pressure, verifying true GVRW, weight distributing hitch, trailer brakes). At a certain point, it just makes sense to move up to a higher capacity tow rig. It's the same with rifle cartridges. There are always going to be those shooters who're comfortable working at the upper limits of the platform, but sometimes it just makes sense to move up to a larger capacity case.