Like you I haven't been a fan of the 7mm's. I had a 7mm Mag when I first moved to Alaska. It was a super light weight mountain rifle that kicked the crap out of me: I sold it after shooting about 5 rounds and never looked back.
Until I built a 7PRC on a Tikka action. This gun is a shooter and I am enjoying it immensely. That said, I am still a 30 cal fan and love my 300WSM, but then I'm not putting it into an AR platform.
akdad hit the nail on the head, I've started cutting down on some of my calibers and it's saving me money to do other things.
I am excited to hear how your AR build goes: I have several myself in 6.8SPC, 30AR, and 556/223 and love them.
Good luck and let us know how it goes!