As well as shooters that do know jack, or at least whos dads know him. I love the Weatherby cartridges and the 7 mag and the 338 Win mag. For the last 20 or so years my first choice grab and go rifle has been the .260Rem. 3 of my 4 kids started on the .260 and 1 on the .243. They have all had moments with bigger badder rounds, but when it came time to buy their own first rifles, 3 bought 6.5 Creeds and one worked out a deal with Grampa for his old 30-06. None of them have really been subjected to Hornady "propaganda" but they all know what a 125 grain .264 partition will do at 3kFPS and wanted that, and the Creed just had a better selection of rifles. They will probably not have a room full of rifles so the 7 mag, which by the way had it's own early boost from very optimistic advertising, will be left un-purchased by my kids I would guess. The internet has black-balled belts and long actions for anything but short action cases, so the 7 mag will take a hit and lull for a while. I am sure there will be a PRC type run of 7s to come and younger shooters will decide if any of those can un-seat the big seven. So far the 280, 280AI, 7 RUM, 7STW, 7WSM, 7WBY, and 7 Dakota have not managed it. It would seem that practicality has started to creep up on bigger is better and for the time being the 7em em is maybe slowed a bit.