7 PRC is about 99% what the Blaser is. First thing I thought when I saw the print. You can't buy a US factory rifle in the Blaser (other than an actual Blaser rifle) and Norma is the only brass I've seen available here and only occasionally. Also the Blaser was designed to fit in Mauser actions 3.25" COAL that would traditionally be used for the old European Standbys like 6.5x55, 7x57, and 8x57. PRC should allow almost any 7mm bullet to fit at around 3.34" coal (190 and 195 Bergers would be right at 3.4") with the bearing surface above the neck shoulder junction. Everything being said in this thread is what was said when the 6.5 and 300 PRC came out, as well as the Creedmoor and look how well those have done. I personally think it hits the sweet spot for capacity in 7mm and will work perfectly in any available long action. That said I have no need for one since I have a custom throated 280 ai with 3.7" mags. But for someone who wants a factory rifle with factory ammo, it will be the easy button to excellent performance in 7mm.