If every dimension other than bore diameter is different, it's not the same case design.
Agreed!
Innovation is production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and the establishment of new management systems. It is both a process and an outcome (https://en.wikipedia.org/wiki/Innovation).
Hornady is leading the way in the cartridge and ammunition support industry and is an envy of their competitors. Their competitive advantage stems in part from their design engineering and marketing teams and their collaborative/partnership with other firearms and firearms related support entities. Perhaps the most successful is with Ruger and of course the CM (like it or no, support it or not, it is real) that catapulted a renewed interest in the shooting/hunting world and of course $ales/revenue$.
I for one is very thankful for anything new regardless of who comes up with it or however minute the difference is from the parent case or how similar it is from "x", as long as they also provide off the shelf support. Having choices is great, what we do with it is a personal matter/preference.
Cheers!