Reason is going to be tough brass and a case design that is good at disguising pressure signs. Tough quality brass such as Peterson, ADG and some others won't necessarily kill primer pockets running at 70k psi consistently, these companies have tested this, and the 40° shoulder does a good job reducing bolt thrust, therfore not showing ejector marks until higher pressure. So, no pressure signs, and primer pockets hold up just fine, so you run your loads at higher pressure and get more velocity, so that is how you end up with 75-100 fps more velocity with only a small increase in powder.
Now, I'm not saying this is necessarily a bad thing, if your brass is holding up fine, and your not having heavy bolt lift or showing ejector marks, then what is the downside of running 70k psi on a reciever that can handle it without breaking a sweat? There really isn't one, so therefore you are capable of getting more performance.
However, here is what I have found in my personal experience running several AI and Sherman cases vs. standard cases. I'll use the 7mm rem mag as my first example. Using ADG brass in a remington action, there is a pretty wide margin of pressure between initial pressure signs, such as slight increase in bolt lift and onset of ejector marks, and loosing primer pockets. Enough so, that if you run your load right at the beginning or a little below these initial signs of pressure, such as only getting a very faint ejector mark, primer pockets have lasted at least 8-9 fireings so far on one particular rifle, on what I would consider pretty hot, or top end load. But when you redesign the case to that of an ackley improved or Sherman type design, it seems to narrow that margin. Your initial pressure signs seem to come at a higher pressure range, and you really need to watch. In a 7 Sherman max on a Defiance anTI, I had a load that just shot phenomenal, however it was right at pressure signs. I wouldn't get bolt lift, but I had a shadow of the ejector every time. Not a shiny mark, but one that if you had it in the light right, you would see it. After 3 fireings of this load, the primer pockets were gone. I would consider it very similar pressure signs to the 7mm rem mag load. I had a similar experience with Norma brass in a .270 Sherman, and my .260 AI with Lapua brass.
So essentially, if you are careful, you can ride that line of having your brass last, while still getting a significant boost in performance, as long as you have somewhat of a margin away from pressure signs. Where, at least with good quality brass, I have found in a standard case you can get away with faint pressure signs. That is just what I have observed in 5 Sherman rifles and 2 AI rifles, vs standard cartridges I loaded for. Honestly anymore, I try to run all my rifles at least 1 grain below pressure signs, case capacity dependant, I usually get better consistency anyway, and I dont need to worry about beating up brass. If I need more performance, I'll just go with a larger chambering.
Sorry about the novel, didn't intend to run on like that.....