The bullets that do massive internal damage do it becasue they grenade on impact and shed a ton of weight. Many never exit. If you get enough penetration that is a pretty good outcome, though you may lose a lot of meat. Barnes on the other hand is designed to retain nearly 100% of its weight, expand and penetrate no matter what it has to go through. Heavy bone may deflect it but it won't stop it.
There are endless combinations in between. The vaunted Nosler partition was designed to accommodate both, the front expanded quickly and often separates while the base stays together and penetrates. Picking the right bullet for the job is the Key. You don't need a bullet near as tough as a Barnes to shoot small deer and the like where penetration isn't a problem. Where you need penetration, Hogs, Cape Buffalo, shooting Elk and moose in the shoulder, the Barnes is a good choice.
Bulet makers have been trying for the perfect combination of expansion, high speed to create Hydrostatic shock, and penetration, for decades. There is no perfect bullet for every situation, the user must pick what the most likely use case and scenarios are. A Barnes Varmint Grenda is a great round for gophers, yotes and the like, will kill deer but not the optimal choice. It is simply a matter of recognizing that you got the result intended by the bullet maker, even if you think it should be something else.