I was including myself, and probably said it poorly, but the bias's are what I was referring to.
An expression I like, and use, good marketing can overcome physics, and physiology. When advertising budgets exceed research budgets, and/or corporate reorganization is laying off engineers, and workers while retaining vice presidents you're likely seeing some of this being played out. Buy an office enough lunches, and they will likely use your product, or service over your competitors, and recommend you to others.
In the context of hating/loving one or the other, I have a .260, the reasons are painfully simple, 1) I found it before I found one of the others. 2) I lack the ability to prove one is superior to another for my limited needs. 3) A .308, or 7mm-08 would have served me as well.
I did chuckle a little as 2 concepts collided in my head, the Special Ops people receiving new equipment, and having read once about those folks going armed with whatever was common to the area so to minimize attention, or footprint.
The only thing harder than learning something is having to unlearn it.
Having followed you for awhile I'm guessing sitting here drinking coffee we would find ourselves on the same page-albeit different routes. The rest is likely my limited skills, in a limited medium.