Shooters disregard the 30-06 because they hear that a .308 is so close to it as to make no difference, not because of any experience with reloading in general.
The 30-06 has 21% more case capacity of a .308 . That puts it nowhere close. When the manufacturers figures put .308 ballistics close to a 30-06, the pressure of the .308 is running higher than for the 30-06, so it is not an equal comparison. The 30-06 can approach the low end of the .30 magnums with equivalent bullet weights, which a .308 simply cannot.
The design of the 30-06 case lends itself to excellent accuracy potential. The ratio of the neck length to bore size is high for caliber, and exceeds the .30 caliber magnums. This means the bullet can be seated clear of the powder column, which is great for performance and accuracy.
When knocking 30-06 performance capability as "old wives tales" and "myths" of "special powers" , please save the yarn and try get to the numbers. Stick to quoting verifiable numbers.
There is nothing new from cartridges ballistically . A lot of cartridges duplicate each other's ballistics with specific bullet weights. The real innovations have been in bullet manufacture and platform evolution, giving us the long range capability that we have today.
The 30-06 should not be compared to any Creedmoor. Creedmoor calibers were designed with a shorter powder column to reduce recoil for target shooters - specifically to keep the scope on target after the shot. To compensate for the reduced powder capacity, the cartridge was mated to high BC bullets to reduce drop at long distance. This does not equate to terminal performance at long distance.
Taking the centenarian, loading it with the right powder, and mating it to suitable high BC bullets will give very interesting results.
The 30-06 cartridge is just under-rated, it is not inferior.
Can't we all just sing NATO together and agree that both have their place in the world.
All one could ever want to know about the .308: https://en.wikipedia.org/wiki/.308_Winchester