I may be wrong, but sounds like you were dealing with a bunch of hunters using mostly lead core jacketed bullets. Back in the day there was not a multi-animal hunt I went on either by myself or with friends that at least once there was not an issue with some performance failure of those types of bullets. I personally hit a Caribou with a 210 gr 338 Scirocco in the shoulder and had to shoot it a second time to put it down because the bullet failed to penetrate fully. Only a 250 yd shot. In Africa we had to chase a Black Wildebeest a full mile in a truck before he went down and it had to be shot a second time. Bullet was a Sierra 180 gr GMK that hit in the mid lung at 360 yds, penetrated through the other lung, expanded fully but to such a size that it left a silver dollar sized hole on the opposite side preventing a tension pneumothorax from developing and killing the animal quickly. Had to shoot it again to put it down! The next day I shot a bigger Blue Wildebeest with the same gun and bullet where the bullet passed through but did not apparently expand well creating a small self sealing exit hole. The animal ran in circles for about 8 seconds and collapsed dead. Just looking at it, its chest was huge and tense obviously dying from a tension pneumothorax. Overall very erratic bullet behavior with two dramatically different outcomes. Fast forward about 13 years where we are now making copper lathe turned bullets. We are on an African Plains Game hunt where we shot 7 animals in 7 shots, all dead within 20 yds or DRT, all with complete penetration, including a Bush Pig whose bullet went completely through head to butt. Gun used on that trip was a 20" 308Win using a first generation 150 gr BD bullet. Since then we have shot about 7 Prong Horns, two Alaskan Coastal Black Bears with second generation Bulldozer bullets, .243 and .308 calibers, same one shot kills, no tracking and complete pass through. Performance of these bullets surprised us at the beginning, but it is so consistent, even with in our own customer testimonials on even larger animals at distances ranging from 35 out to 1500 yds. The story is the same. Rapid pass through kill, less meat damage and sub-MOA accuracy during load development. We have heard of several Texas heart shots on Moose and Elk where the bullets used were not recovered. DRT results. To me the first step in improving the 308 Win performance is to use tougher, reliably expanding, high BC copper bullets which in my personal experience out perform a 300 WSM using heavier lead core bullets.