I have multiple customs 308s in various twists, when I want to improve on them, I drop down to a 6.5 or 7mm caliber where G1=BCs are in the medium to high .600s and even into the .720s!
I stick with the 308 due to how easy it is on barrel life with dot size group accuracy with the 169g Sierra MK, and hunting with the 168g Nosler LRAB.
This platform has 6 barrels in 4 calibers, three of which are 308s in 10"-14" twists.
It is all too obvious that a crappy BC kills impact velocity, and .120 additional BC is a heck of a thing to actually witness on the effect of steel plates hung by a single pivot at the top. I suspect that impact velocity has a direct correlation to the terminal effect or the size of a temporary wound channel created by the bullet.
Playing with different calibers on the same rifle by just switching barrels makes shooting much more affordable, and easy also right at the rifle range with a barrel vise and C Clamps used on the shooting bench.
I shoot often, so having a quantity of affordable bullets of the same lot # is a must-have.
We hunt fields, clear cuts, gas lines, and power lines usually sitting attached to a tree, but my longest shot has been 550 yards. If deer run 200 yards, they may be lost, especially late in the afternoon because deer often walk in circles and meander prior to them falling over. Better make that first shot a good hit or do not pull the trigger. The family has found that the 155g Berger VLD Hunting, 168g VLD Hunting, and the 168g Nosler long range accubond bullets put great terminal effect on deer, and we want to see some damage.
So, when I think of improving a 308 Winchester, I think of bullets that put animals on the ground RIGHT NOW with some BC that will improve terminal effect at the outer range of the limits we shoot.
My 308 switch barrel platform includes 3-308s, 1-7/08, 1-260 Rem, and 1-6.5x47 Lapua.
At 800 yards, the 7/08 with a 162 ELDM(R#19) hits like a mack truck, and I can not emphasize this enough! I put a Wyatt's mag box in the Rem short action that added .125 OAL, cheap upgrade.