my preference is a bonded bullet that passes through. There are some caveats. First, I live on the west coast which means 1 deer per year, and a low success rate on elk. That's not a lot of bullet testing compared to the midwesterners who can shoot 5 does and a buck every year. So my sample size is limited to about 10 deer. But I've killed all of them with a 165 federal trophy bonded tip out of a 30-06, all shots within 100 yards, and every deer has ran 30 yards and wadded up. I have a tendency to center punch shoulders, which makes for a quick kill but there is some meat loss for sure. Maybe 1/3 of one front shoulder will be lost at most, and the pass through has never hit the opposite shoulder so far. Nothing has died right there, but nothing needed trailed either.
I have used two other other bullets, once each. One was a Norma Oryx 180gr (bonded but softer than the trophy bonds) on a bear at 350 with a high shoulder shot. The bear dropped on impact and gave out the death moan in about 30 seconds.
Finally, I shot the same buck twice with 100gr Hornady interlocks in a 243. Once at 90yds in the neck, once at 30 yards in the shoulder. Never found him. I have lots of speculation, but the end result is a deer that probably died elsewhere and fed some coyotes.
I have no experience in frangible/fragmenting/rapidly expanding bullets. I expect for a soft vitals shot they would be exceptional, but the chance of whacking bone and potentially having a failure to penetrate seems higher risk. Now, if a person reads the ".223 for moose" thread on Rokslide about the wonders of the 77gr TMK, one might gain a different opinion. Since I have never tried a TMK of a frangible on a critter I can't judge. But, I know I'll keep using bonded bullets as that's what has worked great for me so far.