Federal does it again 😅

[asd9055]

If only it was also "tactical", then I'd get one....

Somebody in marketing had to justfy his/hers/theirs job/salary

 

[cohunt]

When I think of steel case ammo--- I think of cheepo russian/Chinese import crud that shoots 3moa----- gonna be hard to break that stereo type

 

[Jon Bischof]

Call me crazy, but a lot of "new cartridges" have gone by the wayside because they were eclipsed by more powerful cartridges. That long standing trend was reversed when Hornady introduced a new "long range" cartridge that was less powerful. It surprised me that the 6.5 Creedmoor gained the popularity that it did. Some say it was all marketing hype, but I know as many of you do, that it was a cartridge that filled a niche among target shooters and achieved it with less recoil instead of more.

Then Joe Average Deer Hunter caught wind of it and well, you know the rest. Now after everyone noticed that the Creedmoor was relatively wimpy, we have the PRC's pushing bullets faster.

But this new Federal 7mm cartridge doesn't seem to me to have a bunch of niche customers who have been waiting for it. Its possible it may create its own niche, but I doubt it. Not as long as there are good Short Magnum 7's and Long Action 7' a plenty. 7mm Rem Mag is not going away.

7 Weatherby and 7 STW have more power. So I don't really see where the 7 Federal fits in, other than just an oddity that folks will try because it is new and maybe the steel case will attract some interest because it is different.

Not a prophet, but I'm betting it will be an endangered species in only a few years.

 

[southpa]

Death to the PRC.....

 

[bergara0256]

Death to the PRC.....

Doubt full

 

[southpa]

Doubt full

I guess it had to be alive to me first hahahah

 

[wvbearhunter]

In a couple years the steel brass will be unobtainium with no way to convert other brass to run in it

 

[MagnumManiac]

Meh, don't find anything PRC based interesting, just another flash in the pan….

Cheers.

 

[Dean2]

Meh, don't find anything PRC based interesting, just another flash in the pan….

Cheers.

True. They had 7mm way back in the day, 400 years ago, when a flash in the pan was actaully what sent it on its way. Not much is really brand new.

 

[MagnumManiac]

True. They had 7mm way back in the day, 400 years ago, when a flash in the pan was actaully what sent it on its way. Not much is really brand new.

So very true.
As the old saying goes; Nothing new under the sun!

Cheers.

 

[comfisherman]

If the initial press rumors are true, it's not a rehash of all the same bullet different irrelevant brass wrapper. A high pressure steel case will actually be an attempt at something new. I'll share doubts that it will succeed, the 277 fury being the first commercial iteration and now this. It's probably going to take another few iterations to get it dialed, but it's worth trying.

Federal hasn't had a lot of wins, but to be fair hornady as well as a myriad of other folks laid some turds as well. Hornady has done a little bit better job getting in front of the market on bullet weight and twist but mostly they have done a much better job marketing. Not that marketing isn't important, I'd buy a 6.5 prc over rebarrelimg my 6.5x284 as marketing has driven options on the component level for the prc to a solid advantage.

Were only a few days out from more details, if the numbers actual work like the promo it will still sell. The market isn't huge, but those numbers out of a 20 inch barrel are brisk. For a suppressor host stubby to do the work of my flame thrower 7 rum I'd give it a try.

I've had a 7-08, 7stw, 280, 280 ai, 7 rem, 7 wsm, 7 saum, and a few 7 rum. Still have a couple of them in floating around, the 7 prc was a pretty good yawn as it's selling point offered little for a hand loader who builds rifles with the correct twist...

But I'll give a high pressure option a try, knowing full well it's likely to take another couple iterations to get dialed.

 

[sable tireur]

But this new Federal 7mm cartridge doesn't seem to me to have a bunch of niche customers who have been waiting for it. Its possible it may create its own niche, but I doubt it. Not as long as there are good Short Magnum 7's and Long Action 7' a plenty. 7mm Rem Mag is not going away.

Read this:

These cases are Head Stamped "Novx". They are primed with a Genix Small Rifle primer and ready to be loaded. The case body is Stainless Steel and the Base is also Stainless Steel.


This is NOT Loaded Ammunition. This is only the Primed Case.


Shell Shock's NAS3​ cases are up to 50% lighter than brass cases, offer greater lubricity and will not abrade, clog, foul, wear-out or damage breach and ejector mechanisms. The cases offer greater corrosion resistance, higher tensile strength (2x stronger) and more elasticity than brass. NAS3​cases have been tested successfully to pressures over 75k psi. NAS3 ​cases eject cool to-the-touch and can be picked up with a magnet.


Currently we do not recommend reloading these cases. These are new cases and should be loaded and fired one time. Do not run an expander ball through the case mouth. Improper loading will lead to base separation.


The niche you might be suggesting has nothing to do with us, the general public. Single load with no reloading is really aimed at the military especially when the weight is concerned. You can bet that this is the goal from Federal, to re-establish their footing with the military to boost their earnings well beyond what they have currently.

 

[bultinkle]

It looks like a standard case head, and if that's the case I'd love a 6mm variant of it.

 

[nksmfamjp]

Federal out here just treading water, trying to stay relevant beyond primers.

Frankly, I'd like to see them focus more on making primers. They usually seem to get that right. Now they just need to get the volume right!