Cabela's has had some really good house brand gear. Some of it was just ok. They used to have some awesome sales in the bargain cave. I bought $329 hunting jacket for $39. It was great. I hardly do any business at all with them or bass pro now.
Underarmour Bozeman boots. I got a lot of guff when I bought them from the guys I know. I took them on a bison hunt and archery deer. They are way comfortable, while they aren't water proof I walked through a stream or two and didn't get wet socks. I bought them on amazon for $60 bucks. My foot size is a bit unusual so shoes are either expensive or cheap. Cheap when they try to clear them expensive when they aren't. Pretty happy with that purchase. I will add Savage rifles have always been a win for me.