Seems like the LRAB is panning out to be a flash in the pan. When you start selling to long range guys, it better perform. The other thing is that they're still hard to find so why would you go to all the trouble of developing a load for a bullet that your just as likely not going to be able to buy? Nosler has made some great products but it looks like their heart just isn't in this one.
+1. I'm not sure how well versed they are(yet?) in the long range game. I was somewhat suspicious when the initial load/promotional thrust for the Nosler 260 was positioned with a 123gr bullet. They clearly positioned the rifle for mid range flat trajectory appealing the crowd more typical of their more traditional market base as opposed to long range ballistic performance. Had they launched the rifle with a heavier barrel option and a well developed and consistent 140 LRAB with solid ballistic performance they would have had a more significant response from the long range crowd. Hope they come up to speed. IMO