I have a 7WSM and it is an absolute HAMMER. It is one of those guns that gives any shooter the confidence when they are behind it. I know that if I range the target, dope the scope, and hold dead on, the bullet will hit where I am aiming. No better example than last year. I had a feeder setup 656 yards from one of our "meat" stands. I wanted to kill a deer, so I set up a target at the feeder and verified cold bore balistics at that range as I had more in mind than a basic vitals shot. My 7WSM was dead on with the first, second and third shot so I was ready to hunt. A few days later, I decided it was time to shoot. I got to the stand late, and the feeder had fired and deer were out. I got into the stand, verified the range, loaded the gun, doped the scope, settled the cross hairs just behind the base of the ear, and touched the trigger. Bullet hit about 1/2" lower than I was aiming, but still a very impressive shot at that range. So, I dont know why the 7WSW has not gotten a bigger following, but as for ballistics, energy and function, it is a great gun for me. Over the last 4 to 5 years, the same gun has taken almost a dozen bear, and none have gone more than 20 yards, and this is with kids and first time bear hunters on the trigger. I have enough confidence in the terminal ballistics in the 180 VLD with my H1000 load to trust this gun to perform with some novice first time bear hunters on the trigger. If you buy one, you will need to load for it, but I dont think you will be upset or disapointed by the performance, as I know I am not. I have yet to lose an animal with it, and have only missed once, but that was not the fault of the gun....but now I verify the scope is back to zero when I get on stand and load for the hunt....