Hello, I totally agree that the 28 Nosler caliber is a faster shooting caliber than the .270WSM, however there is a price to pay for that, and most of it for me is felt recoil. Another is that it burns a lot more powder and barrel life is shortened much for as a result. I am not trying to win a long-range, steel plate shoot by any means. I am a 400 maybe a 500 shot person maximum. I read a lot about BC, and I have done some research with drop tables/charts. From what I can determine from the drop tables, it takes a great deal in the BC of a bullet to make that much difference in drop for the distances that I mentioned about with the calibers that we are making comparisons with and that we are referencing from. A .270 Winchester vs. a .280 AI is not really showing me that much difference in bullet drop to make that much of a difference to me, "based" upon the distances that I plan to shoot. .270 Winchester is the #5 best selling ammunition on the market; components are not hard to find. And....its important to remember that I am shooting a deer at those distances, not an elk, or a moose, or anything larger. I might hunt coyotes, however I will be looking at 100-120 boat tail bullets at that same distance. I two long-action Ruger 77 in .270 Winchester. I am seriously thinking about turning them into .270WSMs. I figure with the longer action, I can leave the bullets out far enough so they can touch the lands without compromising feeding from a shorter magazine. I have to check with the people who are going to be doing the rebarrel work to find out if this is feasible to do. I totally believe that the .270WSM is the best of all three factory calibers. The .270WSM is on a par with the .270WM and it does it more efficiently with less powder and less felt recoil. Thanks for your input with this.