I love the basic soft points especially in heavier weights at moderate to slow cartridges. I opt for them in my 8mm Mauser not only because they're affordable and it's not a long range rifle, but because for the ranges it might be used at at the impact velocities it generates I do not believe there is any need for "premium bullets" - whether stouter or of higher bc, and in fact I think a lot of premiums WOULDNT be as deadly as a nice soft easy mushrooming bullet like the ppu 196 soft point.
I've taken more deer with 270 win using Winchester super x power point before I hand loaded and hornady interlocks after I started handloading than any other cartridge.
They can be wonderfully simple and easy to work with.
THAT BEING SAID….I also love trying so many different things! Besides ordinary soft points I presently have loads developed or waiting for development in 7 different cartridges using hammer hunters, absolute hammers, Barnes tsx, Barnes tac-tx, Barnes x, woodleigh weldcores, Nosler ballistic tip, hornady eld m, Sierra matchking, Sierra TMK, federal trophy bonded tips, swift sciroccos, swift a frames, Berger hunting VLDs, Hawk bullets (which really are just soft points but with pure copper and lead, not gilding metal and alloyed lead…all at once softer AND tougher or at least less frangible) and perhaps one or two others I'm forgetting. I know I don't "need" any of them but I find it satisfying to put together the most capable rounds possible, not just what works.
One could ask, of these soft points and smokeless powders when they first came out,
"When did soft lead at 1100 fps stop being able to kill things?"
Of magnum cartridges
"Didn't our fathers kill everything on God's green earth with .30-30s, .303s, .300 savage, and .30-06? Were the animals just easier to kill then?"
Or
"When did animals and enemies become immune to a good old lead round ball?"
Of rifled barrels…
"Do you really NEED a gyroscopically stabilized long bullet to kill something?"
Of guns in general…
"When did arrows start just bouncing off things?"
Of arrows…
"What ever happened to throwing rocks or bashing your opponent over the head with a big stick like we did in the good old days?"
Basic soft points are no less deadly than they've been…same goes for rocks and big sticks used correctly
But we're always after the best possible performance even where it's totally redundant and not needed. A Honda civic gets you from point a to point b just like whatever your dream car could….