I'm sure he will be happy with his 280, and I'm glad he picked what he wanted. That makes a difference too.......
I will go ahead and tell my side of the recoil story anyway. I have several bad discs in my neck , along with a good dose of ol arther at the base of my skull. I used a Remington 700 in 308 with a pretty good brake that worked ok, unless I shot more than 5 or 6 shots off the bench . I looked at everything out there and am building a 6.5 creed now. The very reason so many are starting to hate the round is why I chose it. A side effect of all the crazy press on the little cartridge is availability, load data, and accessories , etc. So far , with a brake, it gives me no problem to shoot 20+ rounds on the bench. Accuracy is great so far, ad since I'm planning to start reloading soon, I expect it will get better.
Again, I'm glad your friend got what he wants. Good Shooting !