I'm really surprised that they're doing this. The market is so saturated with cartridges right now. There's nothing wrong with new things, but sometimes they're just not needed. Winchester already has the .270 WSM so now they have the 6.8 Western. Hornady has the 6.5 PRC and Weatherby the 6.5 RPM. This looks cool, but there's just so many options and it's overwhelming. Between the two newer 6.5s I mentioned, you have the 7mm SAUM, 280 Ackley, 284 Win, 6.5 SAUM, 270 WSM, 300 WSM, the whole new line of Nosler cartridges. There's just so many options right now gaining popularity that I don't think it's necessary for something like this unless it is actually a game changer. The only advantage I see is being able to buy an off the shelf rifle and off the shelf ammo that are designed for optimal performance in the .270 caliber. Similar to the 6.5 Creedmoor and 6.5 PRC idea. For the custom rifle guy and handloader, I see no reason to go with this when you have all the other cartridges out there with support and great brass. Just my thoughts.
Also, I wanted to add. Ammunition manufacturers can't just bring out new lines of ammo based on already established cartridges, like the 270 WSM, and load it with heavy high BC bullets. The 270 WSM was never designed for 165+ grain bullets, thus the entire chamber was never designed with the proper freebore and it was never spec'd with a fast twist barrel. So as easy as it seems to be, you can't load ammunition that doesn't meet SAAMI specs and sell it to anybody with a 270 WSM. If someone buys a box of 270 WSM rounds with 165gr bullets and chambers them in their pre-fast twist barrel, then they will have issues with accuracy, ammo fitting in the chamber properly, and everything else that comes along with ammunition not properly designed for the chamber you have. This is where the 6.8 Western comes into the picture, but I still think it's not needed with the options we have today.