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My frustration with the word "custom".

  • Thread starter Deleted member 115360
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If you have a rifle built by H&H, it is considered to be bespoke. You specify all aspects of the rifle, many typically, physically measured for fitment. The rifle is built to order, typically taking as long as 2 years or more to complete. This is quite typical with the London- Best rifles and shotguns. I would consider them to be custom under these circumstances.
 
If you have a rifle built by H&H, it is considered to be bespoke. You specify all aspects of the rifle, many typically, physically measured for fitment. The rifle is built to order, typically taking as long as 2 years or more to complete. This is quite typical with the London- Best rifles and shotguns. I would consider them to be custom under these circumstances.
It would be hard to argue that those rifles aren't the perfect example of a custom rifle. I'd be surprised if one could purchase any of their parts to build with, and even if you did, the sum of parts wouldn't be worth a fraction of the complete build when finished by them. There is so much value in having the entire project completed by and signed off by some of the best custom smiths on the planet.
 
IMHO, there is no right answer. Just as beauty is in the eye of the beholder, custom will mean different things to others. To me, custom is an attempt at perfection but nothing is perfect for everyone. If you take a factory rifle and order a barrel with a specific twist and taper, chambered and throated for a specific bullet. Then order a stock that is to your specifications including length of pull, weight and color. Use the trigger you like and put it altogether for your pronghorn/sheep/elk/bison take your pick on the game rifle. I will challenge anyone to claim that isn't custom made for a specific person for a specific need. Doesn't matter who assembled it. If you turn around and sell that rifle, well guess what, that might not be exactly what someone else wants but is better suited than an off the shelf rifle to them. To them it's modified/enhanced but not exactly to their specifications so might not rate as a custom. Not that they should pay 100% of the cost to put that rifle together but it's not a factory/stock rifle anymore either. And they could swap out parts to get exactly what they do want. Maybe custom again at that point? No one should expect to recover their investment in anything that has been used or has no warranty anymore. Ask any car dealer. Car with aftermarket wheels isn't worth more than that same car that is bone stock. My point I guess, is that it's a moving target to define and is subjective as well. I do have a problem when some puts a rifle together in the manner described and believes they can get the sum of its parts when sold. But hey, there's a sucker born everyday.
 
IMHO, there is no right answer. Just as beauty is in the eye of the beholder, custom will mean different things to others. To me, custom is an attempt at perfection but nothing is perfect for everyone. If you take a factory rifle and order a barrel with a specific twist and taper, chambered and throated for a specific bullet. Then order a stock that is to your specifications including length of pull, weight and color. Use the trigger you like and put it altogether for your pronghorn/sheep/elk/bison take your pick on the game rifle. I will challenge anyone to claim that isn't custom made for a specific person for a specific need. Doesn't matter who assembled it. If you turn around and sell that rifle, well guess what, that might not be exactly what someone else wants but is better suited than an off the shelf rifle to them. To them it's modified/enhanced but not exactly to their specifications so might not rate as a custom. Not that they should pay 100% of the cost to put that rifle together but it's not a factory/stock rifle anymore either. And they could swap out parts to get exactly what they do want. Maybe custom again at that point? No one should expect to recover their investment in anything that has been used or has no warranty anymore. Ask any car dealer. Car with aftermarket wheels isn't worth more than that same car that is bone stock. My point I guess, is that it's a moving target to define and is subjective as well. I do have a problem when some puts a rifle together in the manner described and believes they can get the sum of its parts when sold. But hey, there's a sucker born everyday.
100%. It's the person with the $$ who gets to determine if it is "custom" or not; the seller is just trying to upsale the gun.

Sincerely,

Captain Obvious
 
I'd like to know if the rest of you roll your eyes at all of the "custom" guns on the auction sites, as well as the classified ads on forums like this one.

If you bought a bunch of readily available AR parts and threw them together in your basement, I might buy them, but if you call it "custom" and attempt to market it as a custom rifle, not only will I refuse to even think about buying it, but I will make assumptions about your character, your lineage, and I will assume that you beat puppies to death with bags of kittens.

I've seen instances where guys have rattle canned a stock in some poor attempt to create a camouflage pattern, and they call it "custom". Buy a $300 Bell and Carlson stock, change out two action screws, and now they think it is "custom", and it drives me nuts.. Is it just me?
Ok, so, not looking to sell, just wondering if I were to sell, what wording you might like to see? I took a Rem 700 5r 300 WM, paid about 1100$ (i think gen 1, bought it in 2011, or 12). I took the action/barrel off of the original stock, can't remember what it was, and i put it in an AI AX chassis system, that I paid 1500$ for (actually had it done for me, where I bought the AX chassis). This one.. https://www.brownells.com/rifle-par...n-mag-stage-2-ax-stock-chassis-prod75318.aspx Also added a timney 2stage drop in trigger. Anyway, it is a modified rifle for sure. And it shoots better too, maybe I shoot better with it, because I am more stable in the prone position, either way, it works for me.
I do see your point though, when I see custom, i think about a rifle that is fit to a persons body, like having a rifle built to fit you exactly. I agree the word is very subjective.
 
If what you are selling is not available in a commercially sold configuration, what you have is a custom item ... but I'd say there are varrying degrees of "custom." Spray painting something does not make it custom, that sort of thing should be sold as "Daniel Defense AR-15 with custom paint job." Or if you swap a stock it should be sold as "Bergara HMR with B&C stock."

I've built many AR's from completely stripped receivers and those are absolutely custom guns and if that hurts your feelings then I'm ok with that. I also just built a new bolt gun with a Zeus action I bought separately, XLR chassis I bought and configured separately, proof CF barrel that I bought and had chambered to my specs with a wildcat cartridge, TT special trigger ... and yes that is a custom gun.

What does grind my gears? When someone buys a built lower and and built upper, slaps them together and says "look at this rifle I built!"
Good points! I like them. Maybe use the word customized. But, I just posted a question asking how I would describe my Rem 700 with an AI chassis.. and your way is the best. Thanks..
 
100%. It's the person with the $$ who gets to determine if it is "custom" or not; the seller is just trying to upsale the gun.

Sincerely,

Captain Obvious
I think that this only becomes an issue when someone is trying to sell their collection of parts as a "custom rifle". It is rampant. If I was a person trying to sell a true custom rifle for the premium price that it deserved, I would be disgusted by the way that the water is so often muddied by the people I described in my original post. I don't pretend to have the answer, but my definition is developing as we talk through this thread. Like I said before, I have rifles where I have replaced everything but the action. I almost always custom orders my barrels, I've bought one off the shelf in the last decade. And it was actually delivered yesterday. But anyone can get those barrels with 10 minutes of your time and a few hundred $$. There is nothing custom about slapping together a bunch of mass produced parts, imo.
 
I have a Rem 700 action with custom barrel and stock with a jewell trigger. It's a semi custom to me.

Have a Tikka T3 action the same way. Still a semi custom to me.

I suppose that if you spent hundreds of dollars on the action doing everything possible to it to get it lien a custom action then you could call it a custom but one would have come out cheaper just getting a custom action.
 
I don't think anyone pretended that calling a rifle "custom" makes it shoot better. Everyone that makes rifles has a sub moa guarantee now. 20 years ago to have that kind of accuracy guarantee you definitely had to go to a custom gunmaker. You can buy a T/C rifle for like $249 on sale and they will guarantee sub moa. If we were all super practical, that's what we would all shoot, but we aren't, and some people want something that nobody else has, and so a true custom market exists..
My point isn't to argue that calling it custom makes it shoot better, just that this is a semantics discussion that doesn't change anything other than what someone calls a rifle. It doesn't change the underlying rifle. People are getting wrapped around the axle over words that don't really impact anything.
 
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