I went through a similar debate myself and decided on the 30 Sherman Mag. I was looking for something to work with a mag bolt face in a long action, so the NM was out. The performance, longevity and ammo availability make the Win Mag a strong contender but I'm just not a fan of the belt. It's just me. It came down to several cartridges. The 300 RUM, 30 Nosler, 300 PRC, 30-28 Nosler and 30 Sherman Mag. The performance differences between them are really just splitting hairs so you have to look at other aspects of the build.
-The 300 RUM is a great cartridge, but bullets need to be stuffed deep affecting performance. You can lengthen the mag well and throat to make it better. Factory ammo will still suffer, and the longer throat may be an issue with that ammo.
-The 30 Nosler was a strong contender due to factory ammo but that was also it's handicap. Bullets are stuffed deep, so you aren't getting the most performance without handloading. Throating it longer may affect factory ammo also.
-The 300 PRC is also a great cartridge that is here to stay due to Hornady's marketing AND it is a good design. Factory ammo is available when you can find it and pay a premium.
-The 30-28 was the leader in my choice for a long time due to overall performance. It needs to be handloaded but don't the majority of us on this forum already do that?
-The 30 Sherman Mag won my vote due to performance of handloads and the ability to shoot factory PRC ammo accurately. It just edged out the 30-28 for the ability to shoot factory 300 PRC ammo in a pinch.
None of the cartridges listed are bad or wrong, one just need to fit your personal criteria. Good luck with your choice. Here are a couple posts discussing 30 caliber cartridges.
30 Nosler & 300 PRC vs 30-28 Nosler & 300 PRC SI Wildcats
30 Sherman, 30 Nosler, 300 PRC