One thing I have noticed in a lot of the handloading manuals that gets my goat is that they will (what seems somewhat purposefully) manipulate the ballistics data for cartridges they are trying to promote. For example, go to the nosler load data page and look at the 6.5 PRC vs the 6.5-06 A Square. They test the 6.5 PRC out of a 26 inch barrel and run hot loads. Go to the load data for the 6.5-06 A square and they are using a 24 inch barrel and lighter powder loads. Now I get some of it could be case pressure related for the lighter loads but there is no excuse really for the shorter tube usage. I think they purposefully try to market the newer cartridges as just be "better designed, faster, more accurate and able to retain that energy better down range." I think it's smoke and mirrors to be honest to sell new rifles.
I don't need new marketing to wow me into buying a new rifle, I buy guns because….well I like buying guns. But I would love to see more companies get on board with switch barrel rigs. I am in the process right now of building two Remage switch barrel rigs: one short action on the 308 win family and a long action on the 30-06 family. You want a versatile gun that can hunt anything that's the route to go, with the short action I can have a 243 all the way up to a 358 win, with the long action I can have a 25-06 up to a 35 Whelen with some wrenches, gauges and a vise and 15 minutes. You can have different lengths and twists for the same cartridge, whatever tickles your fancy. You also have the benefit of keeping the rest of your platform comfortable and consistent (same stock, trigger, scope). Save a little space in your safe and save a lot of money on scopes so you can buy more ammo, shotguns and of course….buy more dogs….because who doesn't need more dogs?