I had the 554 and 774. Id take the 774 evryday over the 554.My leupold gold ring matches the 554 opticaly and is not much larger.Had it about 20 years,tons of guys run it,can find used for good deal.But no its not a swaro,you pay premium.The 554 was to small for me,can match it practically with my mark 5 5-25x56. Small feild view,shakes easy in wind,yes great if you want small packer.I have swaro,march,ziess,lieca,leupold.Lots of choices.2 swaro just sold on rokslide,just under $2000.