On my 300WSM, been reloading and shooting it since about 2006. I have used Winchester, Federal nickel plated, Nosler, Norma and now I have a new batch of Lapua. Here is my experience, your mileage may vary!
Winchester has the most reloads on it at 11/12, just had first two head separations.
Federal nickel probably has 12 plus reloads, no brass failure and I can see some of the nickel fading out. I have retired them.
Nosler was the worst with case head separations after three reloads, they have all been retired and I used some for dummy rounds.
Norma, I got 5 reloads and now have a 20% plus failure rate due to case stretching and some head separations. Had someone tell me they were not surprised as Norma was a softer brass.
Lapua, we shall see.
Several years ago I did a velocity test across the spectrum of brass I reloaded. The Federal brass was on the low end of the velocity spread, next was Winchester, followed by Nosler and then Norma. The difference was about 50-55 fps with Federal/Winchester as the slowest and Norma the fastest. Each brand of brass definitely had their node. Never had pressure signs until I switched to a suppressor. After the switch to a suppressor I reevaluated my loads and adjusted to eliminate the signs.
I anneal after every two firings, bump shoulders back 2/1000 and check cases after each reload.