I was hoping for a BC improvement more similar to the 195gr VS 205gr 0.308" BD2 (G1 of 0.675 vs 0.785 respectively). With the 0.277" BD2 comparison of 140gr vs 150gr being G1 0.650 vs 0.680, there isn't much of a ballistic advantage from my simulations. I simulated both bullets in GRT using the same approach and then plugged into my ballistics calculator. At 800 yards (50F @ 7,500ft), the 150gr is moving 50fps slower, has 50ft# more energy and 0.1" less wind drift than the 140gr. That is nearly identical performance in my opinion.
Is the 150gr 277 being designed to accommodate some specific problem that 6.8 Western shooters have with the current 140gr?