I don't know what to say here. I have a whole loading bench with Hornady brass, I don't find it much better or much worse than other brass that I reload for. And.....no I don't use Lapua brass because (1) it cannot find any .270, 358 Winchester or 35 Whelen in Lapua or Peterson brass. And...presently I cannot even find 30-06 brass in Lapua or Peterson brass. Before reloading any new brass I always prep it like it has already been fired, meaning the I trim to length, deburr the mouth of the case inside and out, deburr the flash hole, ream the primer pocket for uniformity, and anneal the brass before doing any reloading. I have found Winchester brass to have the lowest of case life of all the brass mentioned in this post. I started fire forming brass for the .270 Ackley Improved with some once fired Winchester brass because I couldn't see learning how to fire form brass with expensive brass because I did not know the process, nor did I know anyone who could help me with the exception of the folks on this forum. If I push the loads too hot, I 'might" get three reloads out of it before the primer pockets start to get too loose. I have Hornady brass that will give me four to five reloads before the primer pockets get loose. Another cartridge that I load exclusively using Hornady brass is for the 35 Whelen. I am getting at least 5-6 reloadings on the brass before I start to notice the necks starting to split. I also anneal my brass after two reloads, this could be giving me a bit more case life. I also use a Sinclair mandrel neck sizing die for "all" of my reloads as well. I remove or will grind the the sizing plug out of the resizing die and then mandrel size the necks. After a couple of reloads I turn the necks with a Forster original tool. Right now I am low on 35 Whelen brass and 45-70 brass, if I do find some Hornady brass I will purchase it without and hesitation. I did manage to get my hands on some PPU, 30-06 brass. I believe this brass was supposed to be manufactured by Norma, the jury is still out on this brass. I have quite a bit of it because in the dire straits of reloading supply shortages I figured I would get brass that I could form into the cartridges that I reload for if necessary; .270 Winchester, 30-06, 35 Whelen and even .308 Winchester if I had to. I've read different reviews on PPU on this forum, some positive and some no so positive. Presently I am working up some loads for a new 30-06 build, however have not had enough time put in to get a load that my rifle likes. And.....lastly "NO" I don't work for Hornady brass company.