I am constantly amazed by how the shooting public continues to be fooled by the magical marketing team at Hornady. This has been going on since the 204 Ruger was released and claimed to be the ballistic equal to full power 220 swift performance. On paper it was, over the chronograph, not even close. Since then, there has been a continual non stop marketing plan to over hype every single hornady release. I can not think of a single chambering that has come close to hornadys advertised numbers. Its common to see factory ammo fall short of advertised numbers but as has been mentioned, its common to see hornady products miss by 200 fps.
The creedmores were the same, the ARCs are the same, the PRCs are the same….. still people fall all over themselves when they hear the chants of "game changing" and rush out and buy these products and are disappointed in real life results compared to advertised numbers…..
However the next time some so called "Paid for" expert comes out on their youtube channel with a video claiming the exact same numbers as the manufacturer, people believe this as gospel and do it all over again.
That said, these chamberings are often, in my opinion, very good designs, with no need to be over hyped. I am a fan of many Hornady bullet offerings and use them even in my hyper performance wildcats often. I am not a huge fan of hornady brass but will admit when every other brass manufacturer basically was a ghost, hornady kept us options for loading brass.
Just wish they were more realistic in their marketing hype and they would have more happy customers. In reality, the 7mm prc is simply a 7mm rem mag in a new modern design, how is that not a good thing, still, the over hyping of the performance and under whelming real world results just aggravate customers……. I will admit though, their marketing plan works and has worked time and time again…..