You can ALWAYS find Norma HSM or Nosler at almost $70 per box at your local gun shop mainly because they don't sell. How long have they been sitting there? How many factory rifles are they selling in that caliber? Savage, Cooper, Christensen, Montana and CZ. Those are your best choices for a contemporary factory offering. If your mom and pop shop sells those, that may explain the ammo and I'd argue the mom and pop status at that point. More likely akin to a hunters boutique. I'd bet dollars to donuts that anyone who chooses that caliber, with the exception of Savage, and dumps that kind of money on a rifle will be loading their own.Well that certainly isn't true. Even in our local mom and pop shop you'll always find a few boxes on the shelf.
My point was simple... it's a niche cartridge or pet cal for hand loaders that 99.999% of gun retailers won't have it nor likely care to stock it.
Maybe my use of the word "never" was an exaggeration, but this is LRH... the home of the 2000m elk head shot by everyone but me.
Sorry if I offended you.