And it's not like hornady is unique for trying market their products in such a way that they actually sell haha…while there's a lot of bs there's also a lot of satisfied customers so it ain't all hogwash! Wouldn't keep selling otherwise, bogus products speak for themselves and are found out. The 6.5 creed has spoken for itself as a winning combo for many, AND is far superior in my opinion to the .243 for big game power while still being a non-intimidating option for women, youth, smaller framed shooters, etc. if it gets more people into this sport and isn't scaring them away it's a good thing!