I asked some more details about this ".30 PRC." I'll let you know if I hear anything back.
I figured, even if it were the same dimensions as a .300 RCM, using the naming convention that implies a lineage from the 6.5 Creedmoor to the 6.5 PRC is good marketing. I'm still waiting for the evolution to the .30 Creedmoor, aka .30 T/C!
I agree with you, Michael, that the 7mm is the way to go for hunters. I built a 6.5x55mm AI as my first project in class a number of years ago, but that was because of all the 6.5 hype on here and already having the right barrel sitting around. The wider variety of bullet weights available in 7mm is hard to argue with. I love hunting with my .280, and got it with the intention of rebarrelling to the then-commercially new .280 AI, but it's really pleasant to shoot as is, and I have a couple 7mm Rem Mags that I'm not getting rid of. I'd love to be a one rifle hunter and master that one, but there are just too many fun calibers to tinker with!