There are plenty of people out there that can afford high prices for Scopes , Rifles , Gasoline , and just look at food where less weight in a smaller container ( at higher prices ) are rampant . It's a matter of Price X Number of Buyers PN = X . Sellers want maximum X ! You raise the Price until X starts to Drop and that is the inflection point . You then drop the Price a tad and stay there for a while until Economic Indicators let you up the Price again . There are some exceptions like if you want serious Medical Care , you will pay serious Bucks . There are some great bargains in used hunting equipment especially Scopes if you spend the time and search for them .