I guess money savings or accuracy must be the primary reasons, or maybe having the control and ability to produce what you want when you want it. I got into it for the accuracy edge, factory ammo wasn't so carefully produced and premium bullet's weren't offered back in the day, so rolling your own was the way to go. Started with some simple equipment and it just slowly took on a life of it's own, one thing would lead to another. I'm still not there but its closer now than when I started
I remember the first game that fell to my handloads, those first targets that I could see what I was accomplishing in load and rifle tuning. There's a lot of members on here that can still teach me a lot, this is one of my favorite stops when I log on...so much to learn so little time....Dave