Long as we are on the Vortex vs. Leupold bandwagon....
I have em both and a couple Nikons and a NightForce and a US Optics. No S&B yet but maybe in the future.
The way I see it..
Leupold is made here, Beaverton, Oregon
Vortex is made in the Phillepenes or China (depends on model and price)
Leupold has a custom shop in house
Vortex don't.
Vortex has an outstanding warranty because the markup on the scopes allows them to landfill a returned scope and replace it with a new one (thats how it works btw)....... and contrary to common belief's they aren't the only ones that do that........
Leupold repairs theirs in Beaverton or replaces it at their discretion.
Both companies excell at bedside manner.
Both utilize the now industry standard (brought about by the competitive nature of the optics business, for no other reason) that mid range to high end optics command.
The major difference between Vortex and Leupold, at least for me is model selection. Leupold has at least 6 times as many models as Vortex has. Finally, Leupold was making fine optics before Vortex was even thought about.
Personally, I think Leupold is overpriced but so is NF and USO and S&B and March. Vortex fills the price gap and thats their forte'.
Just my humble opinion.