Thoughts? Well... Here goes...
Personal opinion - There's much better cartridges out there than something that will be dead in a few years because it was a failed attempt by Hornady to reinvent the wheel. Just like the stupid 6.5 GAP 4S (which is for all intents & purposes, the same **** cartridge as the 6.5 PRC). And other than a few folks still hanging onto the edge of the toilet bowl... It's pretty much dead. Trend-cartridges, or designer cartridges, are meant to attract the newbies and those who are gun-hipsters who always have to have the newest, latest, best, etc... just so people will think they're cool. Those cartridges are essentially a litmus tests by the manufacturing companies to see what direction they need to head for what they're planning as next year's "next best thing". Companies like that, if they can score a quick $1.00 today from you, they don't care how you'll find brass for it tomorrow, once they've left it for dead, and moved on to the next trend.
I'm not trying to dissuade you from buying one, all I'm saying is, just because something is new, and advertisers and gun rag editors sing its praises, doesn't always mean it's worth the money, or the best fit for you, or the best thing since sliced bread.
Do your diligent research, and if you keep coming back to the same conclusion that you want one... Then by all means, go for it.