At the end of the day....it's money and happiness! It's probably mostly ME. But I've been hunting and guiding for 45 years. I can't see a noticeable difference in T.V. between HD and regular TV today and it's the same with scopes. There were probably only four choices readily available Forty years ago and not much over 9 power. Today....look out! I don't consider 1700.00- 2000.00 dollar scopes ENTRY LEVEL by any means...so what does it boil down too? Like guns....I try out scopes....I have found HAWKE....(on one of new 6.5 creeds).very good and their price and service... EXCELLENT...glass and features every bit as good as Burris at 1/3 of the price.( Burris on my 300 Custom Mark V) But geeeeez...it's not high enough priced! Vortex PST gen 11 on my 338 TacMark Mark V...all three same options... illuminated, FFP, high power. Then I heard about ATHLON...Aries BTR....high power, illuminated CHEAP....but great reviews...500.00....glass...as far as I can see....no difference, great warranty like the rest....great tracking....bought it while in the U.S. in March.....and threw it on my new 50 bmg... flawless so far. So why did I spend $ 3700.00 on the first two.........hmmmmmm. Beauty is in the eye of the beholder and if I had $5000.00 to spend on a scope...I probably would struggle to see the difference looking thru it too. Good luck with your selection! Aim small....shoot small!