They are going after the G7, it's called the kilo 2400. Check out my post on it. MSRP is around $1,400 and street price is said to be under $1000. Full weather station including baro, temp, humidity, as well as digital compass, bluetooth, and applied ballistics. Comes with tripod mount, wind meter that plugs in your phone's audio jack and links with the rangefinder, and a case. Preordering will be available around January from the long range store.
I think their pricing was a good idea myself, if made it possible for me to own one. If you look around at long range social pages and forums, they are by far the most popular rangefinder at this moment, and you don't have to be white collar to own one, or blue collar that had to save for a year or better. I had been saving for over a year for the G7 when this came out, and due to family and other issues wasn't even close to the G7. I purchased this in last November, and it has worked flawlessly.
For such a huge company as SIG, I see no purpose in gouging the consumer, they have the backing to fund these projects, no need to make the price out of range for the average Joe.