I am the author of the article in the OP. I wrote it in 2006 and it was eventually published in 2007 in SGN. It's been on my web site since, and I've done a round-up of the other similar-sized 6.5mm cartridges. I won't post them, you can find them if you're interested. I do have experience with a lot of other LR cartridges, including 7RM/WSM, .300WM, .338RUM/LM, and .50BMG.
Anyone who is comparing the .260 to .338LM's is completely missing the point, and so is anyone saying that .260 sucks because it's not a 1000 yard elk cartridge.
The main points of the article are that: .260 beats .308 handily for long-range shooting; the .260 can kill anything the .308 can kill; compared to standard commercial .300WM match loads, the .260 has matching or better ballistics (other than mass on target) - with a lot less recoil and cost; the .260 hits a sweet spot for overall ballistic performance/efficiency, and utility. The article was an argument against legacy or institutional thinking that was (and still is) keeping many shooters locked into cartridges that have poor performance to cost, or performance to "shootability", ratios.
In the article, I never made any claims or proposals about sniper use of the .260, long-range hunting, etc. The only thing I mentioned is that the 6.5x55 has a long hunting history in Europe (and .260 performance is very similar).
With regard to hunting, the .260 is no .338LM or .300 RUM in terms of ability to cause damage, but if we scale down to what a .308 can do, the .260 can kill anything .308 can at those distances, and it's easier to make hits with, so that range will be extended a bit further.