28 Nosler has better ballistics than the 300 Win mag, and although is more expensive than the Win mag, it's still cheaper than lapua. It's been taking off like crazy and it seems it's here to stay. And if it isn't you can still make brass from 300 rum as they both have the same 404 Jeffrey parent case.
With the 195 grain Berger hunting bullets you have a BC of around .75 to .78 (I can't remember exactly, somewhere around there) at velocities around 3050 to 3150 depending on if you throat it a little longer or not. With those velocities you can get to 2000 yards with "only" 18 ish to 19 mils of vertical adjustment. You can't do that with the Win mag.
With a long throat and seating close to the lands it gives the caliber a much lower pressure, and according to Ryan Pierce, who is building some of the best 28 noslers you can buy, it's got a barrel life of around 1000-1200 rounds. So it's pretty close to the Win mag on barrel life, plus it's rimless (you can argue you neck size after the first shot, but the fact is you have to fire all that brass before you do, essentially taking away some of that barrel life just to be able to neck size it and headspace to the shoulder)
28 Nosler might be a little short on barrel life, but it's not a whole lot shorter than the Win mag. It's got better ballistics than the Win mag, headspaces from the shoulder. And it uses the same action as a Win mag so it's a shorter bolt throw, lighter weight, stiffer action than the longer lapua.